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Social CRM : ウィキペディア英語版
Social CRM
Social CRM (Customer Relationship Management) is use of social media services, techniques and technology to enable organizations to engage with their customers.〔(【引用サイトリンク】title=Why integrating social data is essential for a single view of your customers )
==Applications of Social CRM==
Social CRM has applications in marketing, customer service and sales, including:
* Social Engagement with prospects: SocialCRM tools allow businesses to better engage with their customers by, for example, listening to sentiments about their products and services.
*Social Customer Service: Ownership of social media is shifting away from Marketing and Communication as engagement increasingly relates to inbound customer service-based topics. Rather than social being seen purely as a space for companies to deliver outbound marketing messages, it is the inbound customer queries that allow for meaningful points of engagement and the building of brand advocacy.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Social CRM」の詳細全文を読む



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